PBS has focused on helping other businesses develop in Barbados for
more than a decade, ensuring that they enjoy consistent growth thanks,
in part, to the level of service they receive from the company. They
also recognize that some companies begin to struggle and hit a plateau
at certain points, so they offer the following tips for how you can grow
your business.
Focus On The Business Side
Being able
to run a business well is completely different than being good at a
particular service. For example, a plumber may be able to run a small
business that involves just them, but will struggle if they try to
expand and employ people. As such, you need to recognize that for your
business to grow you are going to have to place less focus on your
chosen profession and more on the day-to-day running of the actual
business.
Implement New Technology
A lot of companies
are afraid of new technology, taking the “if it isn’t broken, don’t fix
it” route of thinking to the extreme at times. However, just because
something isn’t broken, doesn’t mean that it can’t be improved. By
implementing the right technologies, you will often be able to improve
efficiency, leaving you with more time to focus on other aspects of the
business.
Keep Marketing
PBS Barbados notes that many
businesses in Barbados look at marketing as though it is a needless
expense, particularly when the economy gets tough. However, it is very
unlikely that your company will grow on word of mouth alone, so you need
to invest in good marketing to increase exposure, ensuring your service
is of a high quality when the customers do come.
